Russian e-com firm launches clothing brand
Monday, 1 August 2022
MOSCOW, July 31 (Reuters): Russian e-commerce firm Ozon said on Friday it was tapping into the online fashion market by launching its own brand of clothing.
Clothes will be sold under the "Hola" label and produced by manufacturers in Russia, Uzbekistan, Turkmenistan and China, Ozon said.
It said that the brand is focusing on women's and children's wear at the moment. "About 30 items of clothing are now being sold, but by autumn the range will exceed 300 items," the company said.