Samsung launches ultra-slim notebook, targets Apple
Friday, 25 February 2011
SEOUL, Feb 24 (Reuters): South Korea's Samsung Electronics Co Ltd launched an ultra-slim notebook Thursday, seeking to bolster its presence in the high-end mobile computer segment dominated by Apple Inc.
Samsung, emerging as one of the strongest rivals to challenge Apple in the booming smartphone and tablet computer market, is eyeing the notebook market, in which Apple is seeking to replicate the success of the iPhone and iPad with its MacBook series.
Samsung launched the lightweight 9 Series notebook Thursday to compete with Apple's ultra-thin MacBook Air, introduced in October. Samsung said the new laptop would cost 2.5 million won ($2,218) in Korea and would launch globally launched from next month in the Americas and Europe.