Saudi rolls out blockbuster events calendar with Ronaldo

The Saudi Tourism Authority (STA) has launched its latest global campaign under its consumer brand, "Saudi, Welcome to Arabia," starring football superstar Cristiano Ronaldo, reports UNB.
Titled "I Came for Football, I Stayed for More," the campaign aims to position Saudi Arabia as a premier, year-round destination for sports, culture, and entertainment, according to a press release.
Rolling out across key markets in Europe, India, and China, the campaign highlights Saudi Arabia's growing position on the global stage as a hub for major international events.
The promotional film follows Ronaldo's journey through the Kingdom's vibrant event calendar, contrasting his initial arrival for football with the array of experiences that inspired him to stay.
The film emphasises the energy of live events, the enthusiasm of local fans, and the Kingdom's evolving cultural scene.