Sony founder nephew starts as head of PlayStation unit
Tuesday, 2 September 2014
TOKYO, Sept 1 (AFP) : The nephew of a Sony founder on Monday started as head of a regional gaming unit, after the Japanese electronics giant sailed past the 10 million mark in sales of its PlayStation 4.
Atsushi Morita, 54, will run Sony Computer Entertainment Japan Asia (SCEJA), a unit of Sony Computer Entertainment which develops the popular gaming console.
Morita, a nephew of Sony co-founder Akio Morita, said he was aiming to help continue the latest PlayStation's blazing success.
The console was only released in the US and Europe in November, and in its home market in February.
"PlayStation 4's global sales hit the 10 million mark last month, the fastest pace for any of our past hardware," he told a press briefing in Tokyo.