Square launches 'Super Pants' diaper

Square Toiletries Limited's baby care brand 'Supermom' officially launched its pant-style diaper, Supermom Super Pants, made with Japan's Servo technology, at its state-of-the-art Rupshi factory in Narayanganj on Saturday.
Understanding mothers' top priorities -- maximum absorption, leak protection, and long-lasting comfort -- Square has developed Supermom Super Pants with cutting-edge features such as Magic Ball Technology, a breathable top sheet, and a 360° waistband.
Together, these ensure that babies stay dry, leak-proof, and comfortable at all times, says a press statement.
As part of its continued commitment to supporting mothers, Square also unveiled the Supermom Mobile App at the event.
The free app offers weekly guidance and expert advice from doctors and psychologists, covering pregnancy through early childhood. Mothers can also access informative articles, videos, and personalised tips.
The launch event was attended by Samuel S. Chowdhury, Chairman of Square Group; Tapan Chowdhury, Managing Director of Square Pharmaceuticals Ltd.; Anjan Chowdhury, Managing Director of Square Toiletries Ltd.; and members of Square Group's third generation.
Over a hundred Supermom Super Partners -- retailers from all over Bangladesh -- joined the event. Senior officials from Square Toiletries Ltd. and members of the media were also present.