Sunsilk transforms another 100 girls
FE Report | Wednesday, 9 July 2008
Sunsilk handed over gift coupons to another 100 girls for availing makeovers at Persona recently.
This activity is the follow up to the 'Boishakhee bodoler din' campaign where a complete makeover which included makeup, hairstyling, Boishakhee saree from designer houses, ornaments and flowers were given free to 100 girls at the dawn of this year's Pohela Boishakh, the Bangla new year day.
The activity was motivated from a research by Sunsilk where it found that hair, more than anything else, influences and represents self expression and self esteem in a girl's life.
The research found out that more personal than clothes and more malleable than skin, hair defines the girl, and it can have a transformational impact on the way she leads her life.
It was also found that Bangladeshi girls (96 per cent of them) use their hair to instantly transform their looks more than any other girls in the world. Hair is the trigger that enables girls to make life happen now.
Inspired from all the findings, Sunsilk launched a consumer promotion for self-service store shoppers, who upon purchase of Tk 250 worth of Sunsilk products could get the chance to participate in the promotion by completing the phrase 'What does Boishakh mean to me' and be one of the lucky 100 women to receive a Sunsilk makeover at Persona.
The campaign was communicated through point-of-sales merchandising and thousands of entries were received by the team who had to choose the best 100 answers that best exemplified the festive mood of the day.
The winners they received a virtual makeover by uploading a digital picture on to the makeover machine software on the exclusive Sunsilk website for Bangladeshi girls.
Persona, which is one of the leading beauty salons in the country, has supported this promotion and renowned Beauty Expert Kaneez Almas Khan, who is also the exclusive hairstyle expert for Sunsilk, was present at the prize giving ceremony.
This activity is the follow up to the 'Boishakhee bodoler din' campaign where a complete makeover which included makeup, hairstyling, Boishakhee saree from designer houses, ornaments and flowers were given free to 100 girls at the dawn of this year's Pohela Boishakh, the Bangla new year day.
The activity was motivated from a research by Sunsilk where it found that hair, more than anything else, influences and represents self expression and self esteem in a girl's life.
The research found out that more personal than clothes and more malleable than skin, hair defines the girl, and it can have a transformational impact on the way she leads her life.
It was also found that Bangladeshi girls (96 per cent of them) use their hair to instantly transform their looks more than any other girls in the world. Hair is the trigger that enables girls to make life happen now.
Inspired from all the findings, Sunsilk launched a consumer promotion for self-service store shoppers, who upon purchase of Tk 250 worth of Sunsilk products could get the chance to participate in the promotion by completing the phrase 'What does Boishakh mean to me' and be one of the lucky 100 women to receive a Sunsilk makeover at Persona.
The campaign was communicated through point-of-sales merchandising and thousands of entries were received by the team who had to choose the best 100 answers that best exemplified the festive mood of the day.
The winners they received a virtual makeover by uploading a digital picture on to the makeover machine software on the exclusive Sunsilk website for Bangladeshi girls.
Persona, which is one of the leading beauty salons in the country, has supported this promotion and renowned Beauty Expert Kaneez Almas Khan, who is also the exclusive hairstyle expert for Sunsilk, was present at the prize giving ceremony.