Tapping agri-tourism's potential

Agri-tourism may sound quite unfamiliar to most of us. However, it is taking off worldwide. It involves any agriculture-based operation or activity that brings visitors to a farm. Agri-tourism, visiting farms and agricultural sites, still remain less-discussed in Bangladesh, despite its huge potential for the country. Our rich agricultural landscape and innovative farming methods make it an ideal destination for such tourism. Prominent sites could include the lush tea gardens of Sreemangal, vibrant rice fields in rural areas, floating gardens in the southern areas and many more. Introducing agri-tourism could significantly boost the economy by attracting both domestic and international tourists, which can help increase rural income. To develop agri-tourism, the government and private sector could invest in infrastructure, provide training for farmers on hospitality and market these experiences effectively. Developing agri-tourism can diversify Bangladesh's tourism sector, offering a unique and educational experience for visitors while benefiting local communities.
People nowadays look for fresh produce straight from the farm. On the weekends, many people visit villages close to the capital city and bring home fresh produce. Some urban people are so detached from farm life that they will surely look for the farm experience if provided quality services. We urge all entrepreneurs to look into the possibilities of agri-tourism in the country and do the needful.

Samiha Tahseen Reedita,
Student of Department of
Accounting and Finance,
School of Business and Economics,
North South University, Dhaka,
[email protected]