Tata chalks out four-day city festival to mark its centenary
Monday, 19 November 2007
FE Report
Tata Steel - the world's sixth largest steelmaker - completed its centenary in August this year, and the occasion was celebrated with much pomp and enthusiasm at the company's genesis ground and first steel plant, Jamshedpur.
As a tribute to the town of Jamshedpur in India and its people, who have contributed immensely over the years to the company's success, Tata Steel will host a grand four-day city festival - Shatrang from January 02 to January 05, 2008.
Tata Steel commenced its yearlong celebrations on August 26 at the Jamshedpur Steel Works with the release of the book by R M Lala titted 'Romance of Tata Steel', a documentary film named 'The Spirit of Steel' directed by Zafar Hai and the launch of the Tata Steel Anthem penned by Javed Akhtar and composed by Shankar, Ehsaan and Loy, to mark the hundredth year of Tata Steel.
Tata Steel also launched a micro site www.tatasteel100.com focusing on historic moments in the making of this great institution.
To continue the spirit of the centenary and keep up the revelry, the company has planned a 4-day fiesta called Shatrang at Jamshedhpur.
Shatrang, which literally means a hundred colours, reflects the spirit of Jamshedpur - a virtual melting pot of Indian culture and a symbol of the new industrial India.
The festivities that are set to transform Jamshedpur into a colourful cavalcade will include a variety of events across the city.
'Voice of Jamshedpur' - an inter-school music competition will see its winners sharing the stage with Shankar, Ehsaan and Loy at a grand concert at JRD Sports Complex on 5 January 2008.
Over the festival period, music tableaus with Hindi and English music bands will move across Jamshedpur, giving performances in areas where people congregate, adding to the spirit of festivity.
A Neo-classical/fusion musical concert will be hosted at the XLRI auditorium on Jan 3 with some of India's leading artistes. A 'Shatrang Mela' - a city fair will be inaugurated on Jan 2nd.
Tata Steel - the world's sixth largest steelmaker - completed its centenary in August this year, and the occasion was celebrated with much pomp and enthusiasm at the company's genesis ground and first steel plant, Jamshedpur.
As a tribute to the town of Jamshedpur in India and its people, who have contributed immensely over the years to the company's success, Tata Steel will host a grand four-day city festival - Shatrang from January 02 to January 05, 2008.
Tata Steel commenced its yearlong celebrations on August 26 at the Jamshedpur Steel Works with the release of the book by R M Lala titted 'Romance of Tata Steel', a documentary film named 'The Spirit of Steel' directed by Zafar Hai and the launch of the Tata Steel Anthem penned by Javed Akhtar and composed by Shankar, Ehsaan and Loy, to mark the hundredth year of Tata Steel.
Tata Steel also launched a micro site www.tatasteel100.com focusing on historic moments in the making of this great institution.
To continue the spirit of the centenary and keep up the revelry, the company has planned a 4-day fiesta called Shatrang at Jamshedhpur.
Shatrang, which literally means a hundred colours, reflects the spirit of Jamshedpur - a virtual melting pot of Indian culture and a symbol of the new industrial India.
The festivities that are set to transform Jamshedpur into a colourful cavalcade will include a variety of events across the city.
'Voice of Jamshedpur' - an inter-school music competition will see its winners sharing the stage with Shankar, Ehsaan and Loy at a grand concert at JRD Sports Complex on 5 January 2008.
Over the festival period, music tableaus with Hindi and English music bands will move across Jamshedpur, giving performances in areas where people congregate, adding to the spirit of festivity.
A Neo-classical/fusion musical concert will be hosted at the XLRI auditorium on Jan 3 with some of India's leading artistes. A 'Shatrang Mela' - a city fair will be inaugurated on Jan 2nd.