Tata Motors to launch two car models every year till 2020
Thursday, 21 August 2014
NEW DELHI, Aug 20 (PTI): Tata Motors plans to launch two vehicles every year till 2020 as the company looks to ramp up its product portfolio in the competitive Indian car market.
The company, which today launched its compact sedan Zest in the NCR, priced between Rs 4.64 lakh and Rs 6.99 lakh (ex-showroom Delhi), is also working to upgrade its sales and service network.
"We launched 8 variants across five brands last year. We are looking to launch two new vehicles every year till 2020. Zest is the first model launch this year and will be followed up by compact model Bolt soon," Tata Motors President, Passenger Vehicles, Ranjit Yadav told reporters here.
The company will also be launching two models next year, he added.
When asked about the segments company is planning to target with the new launches, Yadav said: "We showed our compact sports utility vehicle Nexon during the Auto Expo earlier this year. So the compact SUV segment is one of the areas which we are interested in."
Commenting on the Zest launch in the NCR, Yadav said: "It will definitely appeal to the largest car market in the country with its innovative design, features and drive experience."