TBWA top bosses visiting Dhaka
Friday, 12 November 2010
FE Report
Robin Nayak, regional head of strategy, Southeast Asia TBWA/TEQUILA, and Jeffery John Orr, senior vice-president, Creative and Media Arts, ECD, TBWAMalaysia now visiting Dhaka for market understanding, disruption and media arts sessions and to do capacity building workshops at TBWABenchmark, the local affiliate, said a press release.
Disruption and media arts are two killer tools of TBWA to come up with brand platforms and to bring the platform to life.
Mr Robin joined TBWA/Singapore in 1998, taking on the role of strategic planning director, where his focus has been on developing many blue chip brands, including Caltex, The RitzCarlton, DBS Bank, M1 (telecommunications), BMW, Adidas, Standard Chartered and Visa.
He also developed the strategy that won the prized Singapore Airlines account.
Now, as regional head of strategy for Southeast Asia, based in Singapore, he leads planning in the region and is helping develop the network's creative approach to strategy across the region and promoting the agency's vision, as a dean of the University of Disruption and Media Arts.
He is a member of the agency's management team and his commitment to building the region's best integrated agencies has seen it grow to one of the most successful and respected centres of excellence in the TBWA network.
Mr Jeffery has been creative director in multi national communications agencies in Australia, Hong Kong, Singapore and Malaysia.
His experience in developing strong brands covers many categories, across all major markets in Asia.
He has had regional responsibility for the creative output of several multi national clients in Asia Pacific, including countries as diverse as China, Japan, India, Bangladesh, Pakistan, Australia, Philippines, Thailand and Indonesia.
He is a true believer in the TBWA philosophy of disruption and a practitioner of Media Arts.
TBWA creates and manages brand behaviour in the modern world through disruptive ideas brought to life across the Media Arts landscape.
Robin Nayak, regional head of strategy, Southeast Asia TBWA/TEQUILA, and Jeffery John Orr, senior vice-president, Creative and Media Arts, ECD, TBWAMalaysia now visiting Dhaka for market understanding, disruption and media arts sessions and to do capacity building workshops at TBWABenchmark, the local affiliate, said a press release.
Disruption and media arts are two killer tools of TBWA to come up with brand platforms and to bring the platform to life.
Mr Robin joined TBWA/Singapore in 1998, taking on the role of strategic planning director, where his focus has been on developing many blue chip brands, including Caltex, The RitzCarlton, DBS Bank, M1 (telecommunications), BMW, Adidas, Standard Chartered and Visa.
He also developed the strategy that won the prized Singapore Airlines account.
Now, as regional head of strategy for Southeast Asia, based in Singapore, he leads planning in the region and is helping develop the network's creative approach to strategy across the region and promoting the agency's vision, as a dean of the University of Disruption and Media Arts.
He is a member of the agency's management team and his commitment to building the region's best integrated agencies has seen it grow to one of the most successful and respected centres of excellence in the TBWA network.
Mr Jeffery has been creative director in multi national communications agencies in Australia, Hong Kong, Singapore and Malaysia.
His experience in developing strong brands covers many categories, across all major markets in Asia.
He has had regional responsibility for the creative output of several multi national clients in Asia Pacific, including countries as diverse as China, Japan, India, Bangladesh, Pakistan, Australia, Philippines, Thailand and Indonesia.
He is a true believer in the TBWA philosophy of disruption and a practitioner of Media Arts.
TBWA creates and manages brand behaviour in the modern world through disruptive ideas brought to life across the Media Arts landscape.