TBWA Worldwide becomes Visa Inc. global agency
Friday, 19 September 2008
Visa Inc. has appointed TBWA Worldwide, an Omnicom communications company, its global lead strategic and creative agency following a thorough review of Visa's incumbent agencies.
The appointment will come into effect from January 1, 2009, said a press release.
Speaking on the occasion, Chief Marketing Officer of Visa Inc Antonio Lucio said, "As Visa has evolved into a global public company, we challenged our agency partners around the world to provide a unified approach to our marketing initiatives". "This decision reflects the creative strength and innovation of TBWA Worldwide as well as their ability to deliver against Visa's unique brand vision."
In Bangladesh TBWABenchmark, the local agency of TBWA has successfully handled Visa for the last few years.
Speaking on the occasion, Chief Executive Officer and Managing Director of TBWABenchmark Ashraf Kaiser said, "We are proud to be a part of TBWA Worldwide and we are very much excited to leverage and implement the global strategic plan in Bangladesh market soon," the release added.
The appointment will come into effect from January 1, 2009, said a press release.
Speaking on the occasion, Chief Marketing Officer of Visa Inc Antonio Lucio said, "As Visa has evolved into a global public company, we challenged our agency partners around the world to provide a unified approach to our marketing initiatives". "This decision reflects the creative strength and innovation of TBWA Worldwide as well as their ability to deliver against Visa's unique brand vision."
In Bangladesh TBWABenchmark, the local agency of TBWA has successfully handled Visa for the last few years.
Speaking on the occasion, Chief Executive Officer and Managing Director of TBWABenchmark Ashraf Kaiser said, "We are proud to be a part of TBWA Worldwide and we are very much excited to leverage and implement the global strategic plan in Bangladesh market soon," the release added.