Tea producers to benefit from domestic market
Tuesday, 29 June 2010
MUMBAI, June 28 (Commodity Online): The UN's Food and Agriculture Organisation has asked the key tea producing countries to take immediate actions to keep the prices firm from being fallen as increasing plantation and drifting demand would damage the commodity in the long run.
Tea growing countries could reap a better benefit by recognising the domestic market potential where the per capita consumption is much lower than the traditional tea importing countries such as United States and Russia, it noted.
FAO has urged tea-producing countries to increase income from the crop by marketing the drink more heavily at home and publicising the health benefits of the beverage abroad.
In a report published this week, FAO also said that the export market in green tea will grow more quickly over the next ten years than that of black tea, where the markets in major importing countries are unlikely to expand further as they are already nearly saturated.
The report cited that the consumers in tea-producing countries drink just a tenth of the amount of tea than those in mature import markets, representing a major opportunity for tea-growers if the right marketing strategies are employed.
Tea growing countries could reap a better benefit by recognising the domestic market potential where the per capita consumption is much lower than the traditional tea importing countries such as United States and Russia, it noted.
FAO has urged tea-producing countries to increase income from the crop by marketing the drink more heavily at home and publicising the health benefits of the beverage abroad.
In a report published this week, FAO also said that the export market in green tea will grow more quickly over the next ten years than that of black tea, where the markets in major importing countries are unlikely to expand further as they are already nearly saturated.
The report cited that the consumers in tea-producing countries drink just a tenth of the amount of tea than those in mature import markets, representing a major opportunity for tea-growers if the right marketing strategies are employed.