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Tesla's sales rout in some European markets extends to eighth month

Tuesday, 2 September 2025



LONDON, Sept 01 (Reuters): Tesla's sales rout this year in several European markets continued in August amid fierce competition from EV rivals and a backlash against CEO Elon Musk, although Norway and Spain bucked the trend.
Data from France on Monday showed registrations for Tesla cars fell 47.3 per cent in August versus the same month in 2024, while the overall car market grew nearly 2.2 per cent.
Tesla registrations fell more than 84 per cent in Sweden - where electric vehicle sales were flat and the market overall was up 6 per cent - and dropped 42 per cent in Denmark. Tesla registrations in the Netherlands were down 50 per cent in August.
Sales in Norway and Spain rose but growth was well below that of China's top electric carmaker BYD.
Norway, where Tesla has deep roots and virtually all new car sales are electric, saw a 21.3 per cent jump in registrations for the US EV maker. But rival BYD saw registrations spike 218 per cent. In Spain, which provides EV subsidies of up to 7,000 euros ($8,195).