The grand finale of CreADive\\\'15 culminates

The team "Je Ne Sais Quoi" from the Institute of Business Administration (IBA) of the University of Dhaka came out on top and won BDT 1 lac prize money. The other teams "Second String" and "Mind over Miles," both from Bangladesh University of Professionals (BUP), were the first and second runner up respectively, went home with 60,000 taka and 40,000 taka as the winners of CreADive'15 presented by the BUP Communication Club. Mr. Annisul Huq, the mayor of Dhaka City Corporation (North) was present as the chief guest of the event.
The grand finale of CreADive'15 took place on 24th October, 2015. This year CreADive was sponsored by Sena Kalyan Sangstha and Trust Bank. Bangladesh University of Professionals Communication Club (BUPCC) organised this competition as they did  last year. CreADive offers an opportunity for the undergraduate business and engineering students starting from freshers to final year to step up and present creative ideas that have market impact. The theme for this year's finale was anti-littering campaign in Dhaka City.
The grand finale took place in the Bijoy Auditorium at BUP campus, Dhaka.  Six teams were selected through two rigorous rounds after being judged by corporate officials from Grameenphone, Reckitt Benckiser, British American Tobacco, Bangladesh (BATB), Unilever, Rohto Mentholatum etc. Three teams from Bangladesh University of Professionals (BUP), two teams from the Institute of Business Administration (IBA) of University of Dhaka and one team from the Institute of Business Administration (IBA) of Jahangirnagar University presented their ideas to a panel of judges consisting of Mr. Mahbub Baset, Marketing Director of Reckitt Benkiser, Mr. Ishtiaq Ahmed, CEO of OMERA Petroleum, Mr. Anisur Rahman, COO of Pran Dairy Limited and Mr. Asif Touhid, Chief Procurement Officer of Grameenphone. The Vice Chancellor of Bangladesh University of Professionals, Major General Sheikh Mamun Khaled was present as the main guest. The EC members and the Dean of FBS were also present.
Before giving out the awards and prizes, Mayor Annisul Huq praised the event and the competition. He complimented the practical ideas of the participants, and further talked about how he is dealing with the problem. The mayor promised the audience a new and cleaner Dhaka city within the next two years.
Upon winning, Sourodip Paul from champion team "Je Ne Sais Quoi" said, "It's just my first year and I participated in a big competition like CreADive to learn from the experience. When the result of the final was announced, I could not believe that we did it. It was surreal. I will never forget the day I won my first business competition. Thanks to BUPCC for making the finale exciting and  special."
The aim of CreADive is to encourage creativity and competitiveness among young university students in the field of marketing communication strategy along with their talents in making of advertisements.  CreADive is a comparatively new competition, yet it has received appreciations from corporate elites and undergrad prodigies. Last year the competition was confined within universities of Dhaka city. This time it encouraged participation from teams outside Dhaka as well. BUP Communication Club aspires to continue this flagship competition of BUP every year.
The writer is a member of BUP Communication Club,
maeesha [email protected]