TNT redesigns websites, launches new strap line 'sure we can'
Tuesday, 23 September 2008
FE Report
TNT launched its new Express and Group websites, which will carry its new strap line 'sure we can' from Monday instead of ongoing slogan 'can do'.
Over the next several months, TNT will start to apply 'sure we can' to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.
'Sure we can' is the reflection of TNT's existing business culture characterised by a strong 'can do'-mentality, said a TNT press release.
It is the company's flexible attitude of just getting things done. It reflects in the daily operations from delivering a letter to shipping objects that are oddly shaped and do not fit in a standard box or satchel, like transporting panda bears from China to Spain on time and in prefect condition.
It is also captured in the CSR initiatives of the group where they show that it can actually be done - helping the World Food Programme to fight hunger by helping to improve its logistical processes. "And with 'Planet Me' we show that we truly care about the world we live in by building carbon positive depots and offices and integrate hybrid and electrical vehicles into our fleet," the press release said.
TNT's CEO Peter Bakker said, "I am pleased that we will start using a statement that truly reflects what TNT stands for. We have shrugged off our shyness and now feel that we need to tell our true differentiating mentality."
Today the TNT website has also been given a complete makeover including both the Group site as well as the Express country sites. These sites have all been updated to improve the intuitiveness, relevance and accessibility for visitors and to refresh the look and branding in line with TNT's new 'sure we can' strap line.
For all of the websites, an innovative site structure was implemented which is expected to increase the accessibility and usability substantially.
The enhanced navigation and content is also expected to deliver an improved customer experience and further encourage customers to use its full range of convenient business tools including tracking and self service shipping tools such as my TNT, the company expects.
Several new applications were added to TNT's Group site such as videos featuring Peter Bakker explaining topics such as 'sure we can', TNT's strategy and Planet Me.
The search functionality of the TNT websites has drastically improved by means of advanced search functionalities and an improved general archive. The renewed websites aim to be best in class in terms of accessibility and usability and to stay fully web standards compliant.
TNT launched its new Express and Group websites, which will carry its new strap line 'sure we can' from Monday instead of ongoing slogan 'can do'.
Over the next several months, TNT will start to apply 'sure we can' to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.
'Sure we can' is the reflection of TNT's existing business culture characterised by a strong 'can do'-mentality, said a TNT press release.
It is the company's flexible attitude of just getting things done. It reflects in the daily operations from delivering a letter to shipping objects that are oddly shaped and do not fit in a standard box or satchel, like transporting panda bears from China to Spain on time and in prefect condition.
It is also captured in the CSR initiatives of the group where they show that it can actually be done - helping the World Food Programme to fight hunger by helping to improve its logistical processes. "And with 'Planet Me' we show that we truly care about the world we live in by building carbon positive depots and offices and integrate hybrid and electrical vehicles into our fleet," the press release said.
TNT's CEO Peter Bakker said, "I am pleased that we will start using a statement that truly reflects what TNT stands for. We have shrugged off our shyness and now feel that we need to tell our true differentiating mentality."
Today the TNT website has also been given a complete makeover including both the Group site as well as the Express country sites. These sites have all been updated to improve the intuitiveness, relevance and accessibility for visitors and to refresh the look and branding in line with TNT's new 'sure we can' strap line.
For all of the websites, an innovative site structure was implemented which is expected to increase the accessibility and usability substantially.
The enhanced navigation and content is also expected to deliver an improved customer experience and further encourage customers to use its full range of convenient business tools including tracking and self service shipping tools such as my TNT, the company expects.
Several new applications were added to TNT's Group site such as videos featuring Peter Bakker explaining topics such as 'sure we can', TNT's strategy and Planet Me.
The search functionality of the TNT websites has drastically improved by means of advanced search functionalities and an improved general archive. The renewed websites aim to be best in class in terms of accessibility and usability and to stay fully web standards compliant.