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UMIDIGI officially enters Bangladesh, promises affordable 5G smart phones for all

TECHEXPRESS DESK | Monday, 27 January 2025



Dhaka witnessed an exciting development in its tech landscape on Sunday as UMIDIGI officially launched its smartphone lineup in Bangladesh. At a grand event attended by the country's leading tech YouTubers, media representatives, and regional distribution partners, the company introduced four models aimed at redefining affordability and quality in the smartphone market.
The highlight of the launch was the UMIDIGI G9 5G, which has been priced at just 14,990 BDT, earning the title of the most affordable 5G smartphone in Bangladesh. This device, dubbed the "budget killer," is set to make advanced technology accessible to the masses. The UMIDIGI G9 5G boasts features like 5G connectivity, 6GB RAM with 128GB storage expandable by an additional 6GB Virtual RAM, and the latest Android 14 operating system. The sleek 7.9mm ultra-slim design, paired with a 5000mAh battery and GaN fast-charging support, further underscores its appeal. Adding to this impressive list of features is a 90Hz display, delivering a smooth and vibrant viewing experience.
In addition to its flagship device, UMIDIGI introduced three other smartphones: the G9C, G9T, and G9A, catering to a broad spectrum of users. With prices starting from just 9,990 BDT, the entire lineup is designed to provide high-quality options for consumers with varying needs and budgets.
UMIDIGI's entry into the Bangladeshi market signals a strategic move in a country where the smartphone industry has been growing at an unprecedented pace. Over the past decade, Bangladesh has become an attractive destination for global smartphone manufacturers, thanks to rising demand, government incentives, and the establishment of local assembly plants. Brands like Samsung, Xiaomi, and Walton have already made their mark by setting up local manufacturing facilities, which not only reduce costs for consumers but also support the country's economic growth.
UMIDIGI's Managing Director, Mr. Qingwen Zhou, expressed his excitement about the launch, stating, "We bring smartphones beyond expectations. Our mission is to deliver high-quality, feature-packed devices at prices that redefine affordability. By Eid-ul-Fitr, we have even more surprises in store for our customers." This sentiment was echoed by Masukur Rahman, the Head of Sales and Operations, who emphasized that UMIDIGI's entry is poised to disrupt the market. "Our devices combine top-notch specifications with unbeatable prices. This is the beginning of a new era for smartphone users in Bangladesh," he said.
One of the standout aspects of UMIDIGI's operations is its commitment to local manufacturing. The company is assembling its smartphones in Bangladesh, aligning with the government's vision of promoting domestic production under the "Made in Bangladesh" initiative. This approach not only ensures competitive pricing but also contributes to job creation and economic development. Looking ahead, UMIDIGI plans to export Bangladeshi-assembled smartphones to international markets, positioning the country as a potential hub for global smartphone production.
The launch event was a vibrant affair, bringing together industry stakeholders who were impressed by the pricing, specifications, and overall market strategy of UMIDIGI. With distribution partners ready to make the devices available in retail outlets across the country, consumers won't have to wait long to experience what UMIDIGI has to offer.
As the smartphone market in Bangladesh continues to grow, UMIDIGI's entry adds a new layer of competition and innovation. By focusing on affordability without compromising on quality, the company is setting a high bar for what consumers can expect. With a promise of more exciting developments in the coming months, UMIDIGI's launch marks a significant milestone in the journey toward making advanced technology accessible to everyone.