Unilever to launch campaign in search of 'white soul' soon
Friday, 28 September 2007
FE Report
Unilever Bangladesh Limited (UBL) will start its nationwide campaign 'Shaada Moner Manush' -- in search of the white soul.
'Shaada Moner Manush' -- an initiative of the Wheel Power White brand -- involves finding out those selfless people in the country who have dedicated their lives towards the benefit of the nation and recognising these unsung heroes for their efforts.
In this connection, UBL Director (Brands and Development) Naushad Karim Chowdhury and media partner ATN Bangla Chief Adviser SaifuI Bari signed an agreement on behalf of their respective organisations in the city Wednesday.
Nominations for Shaada Moner Manush will soon be requested through different TV channels and newspapers.
Unilever Bangladesh Limited (UBL) will start its nationwide campaign 'Shaada Moner Manush' -- in search of the white soul.
'Shaada Moner Manush' -- an initiative of the Wheel Power White brand -- involves finding out those selfless people in the country who have dedicated their lives towards the benefit of the nation and recognising these unsung heroes for their efforts.
In this connection, UBL Director (Brands and Development) Naushad Karim Chowdhury and media partner ATN Bangla Chief Adviser SaifuI Bari signed an agreement on behalf of their respective organisations in the city Wednesday.
Nominations for Shaada Moner Manush will soon be requested through different TV channels and newspapers.