Warid offers free bus ride for city passengers
Sunday, 9 August 2009
Bangladesh's sixth mobile phone operator Warid Thursday launched a day-long brand-building campaign offering 30 thousand bus tickets free to the commuters for travelling across the city, says a press release.
Chief Commercial Officer of Warid Marius M Voinea inaugurated the campaign at the Gulshan-2 bus stand in the morning amid much surprise and delight of the commuters who were queuing up there for travelling to their destinations.
The campaign was organised as part of the relaunching of Warid on Wednesday which came with a changed logo and new brand promises reflecting and symbolising the strategic transformation of the company to become a telecom customer-centric organisation in the country.
Under new brand-building effort, about 250 brand promoters and supervisors distributed leaflets tagged with free bus tickets to the commuters at different bus stops in the city.
Launched in May 2007, Warid, a concern of UAE-based Abu Dhabi Group has more than 2.5 million active subscribers. The company has so far invested around US$600 million on network and infrastructures.
Chief Commercial Officer of Warid Marius M Voinea inaugurated the campaign at the Gulshan-2 bus stand in the morning amid much surprise and delight of the commuters who were queuing up there for travelling to their destinations.
The campaign was organised as part of the relaunching of Warid on Wednesday which came with a changed logo and new brand promises reflecting and symbolising the strategic transformation of the company to become a telecom customer-centric organisation in the country.
Under new brand-building effort, about 250 brand promoters and supervisors distributed leaflets tagged with free bus tickets to the commuters at different bus stops in the city.
Launched in May 2007, Warid, a concern of UAE-based Abu Dhabi Group has more than 2.5 million active subscribers. The company has so far invested around US$600 million on network and infrastructures.