Warid Telecom to change name, logo
Friday, 8 October 2010
FE Report
The name and logo of Warid Telecom will be changed under the name of the brand Airtel at a suitable time, said Atul Bindal, president of Bharti Airtel that has acquired 70 per cent stake of the country's 6th mobile phone operator.
"The name and logo of Warid will be changed under the brand name of Airtel," Mr Bindal said during an agreement signing ceremony with Ericsson and Huawei at a city hotel Thursday.
The owner of the Indian telecom giant said Airtel is not only a brand, certain qualities are also attached with it. "We are now getting ready for the brand."
But he did not disclose the timeframe, saying that it will be a matter of surprise. "Wait and See. We'll do it at a suitable time," he added.
In another query, Bindal said he does not believe that the local mobile-phone market is over saturated. "Tele-density is still very low in Bangladesh, and the customers are yet to experience the world-class voice service as well as value added services."
He said the deal with Ericsson and Huawei was signed to provide such facilities to Bangladeshi customers. He also declined to disclose the size of the deal.
The deal will enable Bharti to offer enhanced voice quality and higher data speed to facilitate using mobile internet, the visiting president of Bharti Airtel Mobile Services said.
"We believe this move will be a key success for the Digital Bangladesh programme, promoted by the government."
Under the deal, Ericsson will deliver and manage the majority of the company's network capacity, while Huawei will swap the existing radio network in the eastern areas of Bangladesh.
The agreement includes network design, planning, implementation and project management as well as material and services for the base station sites and microwave transmission.
The partnerships will also ensure that the networks are ready for third-generation mobile telephony services, enabling the fast roll out of 3G services at a later date, said Per-Henrik Nielsen, president and country manager of Ericsson Bangladesh Ltd.
He also said they can extend this partnership and help more people in rural areas come under various services, and some of them will experience the benefits of mobile telephony and internet access for the first time.
Earlier this year, Bharti bought 70 per cent stake of Warid Telecom in Bangladesh, which has about three and a half million active subscribers, with an initial investment of $300 million.
The name and logo of Warid Telecom will be changed under the name of the brand Airtel at a suitable time, said Atul Bindal, president of Bharti Airtel that has acquired 70 per cent stake of the country's 6th mobile phone operator.
"The name and logo of Warid will be changed under the brand name of Airtel," Mr Bindal said during an agreement signing ceremony with Ericsson and Huawei at a city hotel Thursday.
The owner of the Indian telecom giant said Airtel is not only a brand, certain qualities are also attached with it. "We are now getting ready for the brand."
But he did not disclose the timeframe, saying that it will be a matter of surprise. "Wait and See. We'll do it at a suitable time," he added.
In another query, Bindal said he does not believe that the local mobile-phone market is over saturated. "Tele-density is still very low in Bangladesh, and the customers are yet to experience the world-class voice service as well as value added services."
He said the deal with Ericsson and Huawei was signed to provide such facilities to Bangladeshi customers. He also declined to disclose the size of the deal.
The deal will enable Bharti to offer enhanced voice quality and higher data speed to facilitate using mobile internet, the visiting president of Bharti Airtel Mobile Services said.
"We believe this move will be a key success for the Digital Bangladesh programme, promoted by the government."
Under the deal, Ericsson will deliver and manage the majority of the company's network capacity, while Huawei will swap the existing radio network in the eastern areas of Bangladesh.
The agreement includes network design, planning, implementation and project management as well as material and services for the base station sites and microwave transmission.
The partnerships will also ensure that the networks are ready for third-generation mobile telephony services, enabling the fast roll out of 3G services at a later date, said Per-Henrik Nielsen, president and country manager of Ericsson Bangladesh Ltd.
He also said they can extend this partnership and help more people in rural areas come under various services, and some of them will experience the benefits of mobile telephony and internet access for the first time.
Earlier this year, Bharti bought 70 per cent stake of Warid Telecom in Bangladesh, which has about three and a half million active subscribers, with an initial investment of $300 million.