What's in a name?

SO we want to change the name of the airline. But the arguments forwarded are not very convincing. Many of us would feel nostalgic about "Biman". Anyway, Bangladesh Airlines Limited is also fine. But one caution! We must be careful about the English abbreviation and the Bangla concoction!
Many Common-wealth Navies have a kit, which is very wrongly and inappropriately called as "Mess Un-Dress!"
M. Zakiul Islam
DOHS Baridhara, Dhaka