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World Cup 2015 set to make profit of $250 million

Thursday, 12 February 2015


The 2015 Cricket World Cup in Australia and New Zealand is set to generate profits of more than $250 million for the world's cricket authority and the hosts.
The tournament, which will hold several events until the first matches take place on February 14, is a key source of income for the International Cricket Council, with millions of dollars also flowing to cricket authorities in Australia and New Zealand.
The six-week tournament is owned and marketed by the International Cricket Council, which signed sponsorship and broadcast deals for all ICC events before the last World Cup, held in India in 2011. Previous financial projections had the ICC receiving about 1.55 billion US dollar in revenues from 2007-2015 for all of its events, which includes April's Twenty20 World Cup in Bangladesh.
The World Cup, held every four years since 1975 under the 50-over one-day international format, is the biggest source of that revenue for the ICC.
It earned about $320 million from the successful 2011 ICC Cricket World Cup hosted by India, with several matches also in neighbouring countries such as Sri Lanka and Bangladesh. The ICC's surplus that year reached about $204 million.
Under the contract to host the World Cup, Australia and New Zealand will keep ticketing income from the event after certain costs are subtracted. Cricket Australia and New Zealand Cricket should reap at least $10 million to $20 million each from the event.
A collective bargaining agreement struck with the Australian Cricketers' Association in June 2012 means Australian cricketers will receive about 26 per cent of the revenue.
The cricket authorities are hoping for about $ 1 million in ticket sales. Prime Minister Tony Abbott and his New Zealand counterpart John Key announced  the two countries would co-operate on a common tourism visa for the event. Further tweaks to the schedule have also been made to maximise attendances and television ratings, including having India play in Perth where an ideal time zone means its matches would be broadcast in primetime on the sub-continent.
Domestic rights for the event will be shared by Fox Sports Australia and Nine Entertainment Co. The former bought the rights from global holder ESPN Star Sports, with Nine picking up some matches under a sub-licencing agreement.    
    — Financial Review