World Cup final draws record 63 million US viewers

Nearly 63 million Americans tuned in to watch Spain beat Argentina in the FIFA World Cup final on Sunday, shattering viewership records and underscoring soccer's growing appeal in the U.S. after decades of efforts to broaden its audience, reports Reuters.
Held in New Jersey, the final remained scoreless until Spain broke through in the 106th minute to secure a 1-0 victory.
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Fox's (FOXA.O)
, opens new tab English-language broadcast attracted 38.9 million viewers, while Comcast's (CMCSA.O)
, opens new tab Telemundo and its Peacock streaming platform pulled in another 23.9 million viewers for the Spanish-language coverage, the companies said. The combined audience far exceeded the 22.3 million U.S. viewers who watched the 2022 World Cup final in Qatar.The strong viewership capped what analysts said was a solid run for the tournament's broadcasters, with Fox and Comcast paying roughly $485 million and $600 million, respectively, for rights packages that included the World Cup, according to media reports.
Several knockout-stage matches also outperformed recent championship games in other major U.S. sports. The Round of 16 meeting between England and Mexico drew nearly 45 million viewers, well above the roughly 27 million who watched Game 7 of Major League Baseball's World Series, when the Los Angeles Dodgers beat the Toronto Blue Jays in extra innings, and the nearly 25 million who tuned in for Game 5 of the NBA Finals, where the New York Knicks ended a 53-year title drought by defeating the San Antonio Spurs.
While the figures remained below the nearly 126 million viewers who watched Super Bowl LX, when the Seattle Seahawks defeated the New England Patriots, they marked a significant milestone for a sport long overshadowed in the US by American football, basketball and baseball.
The tournament, co-hosted by the US, Canada and Mexico for the first time, benefited from prime-time kickoff slots for American audiences. Fans were also drawn by what could be the final World Cup appearances of a generation's biggest stars, including Argentina's Lionel Messi and his long-time Portuguese rival Cristiano Ronaldo. The last time the U.S. hosted the tournament was in 1994.
Fox One, which had the English-language streaming rights in the U.S., recorded 2.8 million sign-ups in June, its strongest month since the service's launch in August and more than double the 1.1 million sign-ups generated during NFL Playoffs in January, according to industry tracker Antenna.
Soccer's popularity among Hispanic audiences also drove strong turnout on Spanish-language broadcaster Telemundo.
"Ratings have blown past internal forecasts for both networks, and it's not close," said Vicente Navarro, managing partner at soccer-focused marketing firm GotDigital.