Yahoo opens In-Box Doors and Windows
Sunday, 21 December 2008
FE report
Yahoo has launched an enhanced version of its Mail service. The changes to Yahoo Mail offer users a "smarter in-box" experience that the company said will roll out gradually to its users during the coming months.
The move is part of its ongoing Yahoo Open Strategy initiative.
After the change which expands across all regions, Yahoo Mail users will get a new "Welcome Page". The page include messages, information and activity updates from people users have identified as important as well as an updated in-box and folder view that filters messages from personal connections.
Yahoo's took the move to boost its open and social efforts in its consumer-related products and services. Yahoo's new e-mail service takes aim at overloaded in-boxes and the inefficiency of managing information across multiple Web sites.
According to recent studies, consumers on average spend roughly 10 to 15 hours online each week, up about 72 per cent since 2004. That, perhaps, has also led to an increase in the volume of e-mail consumers receive daily. Nearly 100 billion e-mail messages are sent daily worldwide, and that number is set to increase by some 27 per cent by 2011.
Smarter in-boxes may be what it takes to manage the glut, Yahoo executives commented in TechNewsWorld.
Users will be offered connection suggestions from Yahoo to have the ability to send and receive invites for new connections. They will also find an activity update feed which keeps them filled in on what their connections have been up to across Yahoo. The company hopes to expand this in the future to include activities across the Web.
Yahoo is opening the doors of its Web mail service to third-party developers, publishers and advertisers so that they can build additional products and services.
By opening up its mail service to third-party developers, Yahoo is allowing others to build creative applications specific to Yahoo mail, most of which should be slightly different than the applications on social networking sites, according to Dangson. E-mail is more about utility than social networking software, which is why Yahoo is focusing on initiatives that help make consumers more efficient.
Yahoo has launched an enhanced version of its Mail service. The changes to Yahoo Mail offer users a "smarter in-box" experience that the company said will roll out gradually to its users during the coming months.
The move is part of its ongoing Yahoo Open Strategy initiative.
After the change which expands across all regions, Yahoo Mail users will get a new "Welcome Page". The page include messages, information and activity updates from people users have identified as important as well as an updated in-box and folder view that filters messages from personal connections.
Yahoo's took the move to boost its open and social efforts in its consumer-related products and services. Yahoo's new e-mail service takes aim at overloaded in-boxes and the inefficiency of managing information across multiple Web sites.
According to recent studies, consumers on average spend roughly 10 to 15 hours online each week, up about 72 per cent since 2004. That, perhaps, has also led to an increase in the volume of e-mail consumers receive daily. Nearly 100 billion e-mail messages are sent daily worldwide, and that number is set to increase by some 27 per cent by 2011.
Smarter in-boxes may be what it takes to manage the glut, Yahoo executives commented in TechNewsWorld.
Users will be offered connection suggestions from Yahoo to have the ability to send and receive invites for new connections. They will also find an activity update feed which keeps them filled in on what their connections have been up to across Yahoo. The company hopes to expand this in the future to include activities across the Web.
Yahoo is opening the doors of its Web mail service to third-party developers, publishers and advertisers so that they can build additional products and services.
By opening up its mail service to third-party developers, Yahoo is allowing others to build creative applications specific to Yahoo mail, most of which should be slightly different than the applications on social networking sites, according to Dangson. E-mail is more about utility than social networking software, which is why Yahoo is focusing on initiatives that help make consumers more efficient.