Yunus for bringing human identity back to business

Nobel Peace Laureate Dr Muhammad Yunus has urged the word business leaders to pursue the kind of business that does not exploit people and harm the planet. “There is a need for bringing human identity back to the business, defining business should be something that “will not do harm people, will not do harm to planet, will not exploit people, will have no corruption and no deception,” he said while addressing the World Economic Forum (WEF). The annual meeting of the WEF was held in Davos, Switzerland from January 22-25, 2014. Yunus along with Sir Richard Branson and Bill Gates attended a discussion on the future of capitalism on January 23. It was moderated by former British PM Tony Blair, said a Yunus Centre media release on Saturday. Sharing his own experience, Dr Yunus said he is creating a space in  conventional between business and philanthropy - which he terms as social business. “This is dedicated to solving problems, not to make personal money”, according to a news agency.