The Advertising Agencies Association of Bangladesh (AAAB) has signed an MoU with Aleph, the authorised commercial partner of global digital platforms in Bangladesh. The Advertising Agencies Association of Bangladesh (AAAB) has signed a Memorandum of Understanding (MoU) with Aleph, the authorised commercial partner of global digital platforms such as Google and TikTok in Bangladesh.
The partnership aims to strengthen the country's digital advertising ecosystem through structured training, ethical standards, leadership development, and global exposure for local agencies.
The signing ceremony was held in Dhaka in the presence of senior representatives from both organisations, says a press statement.
Representing AAAB were Sanaul Arefeen (President), Syed Ahsanul Apon (General Secretary), and M A Maruf (Joint Secretary). Aleph was represented by Ehsanul Hoque (Country Director, Aleph Group Inc. for Bangladesh & Sri Lanka) and Ahsanur Rahman (Partner Director, Aleph Group Inc. for Bangladesh & Sri Lanka).
The partnership brings together AAAB, the country's apex body for advertising agencies, and Aleph, with the objective of professionalising and standardising digital advertising practices while enhancing industry skills, ethics, and data transparency.
The collaboration also aligns with national priorities related to digital transformation, employment generation, and export growth.
Under a structured framework titled Enablement, Enhance, Expand (3E), the partnership will roll out initiatives including free global digital advertising certification for junior professionals and fresh graduates from AAAB member agencies, joint workshops and training programmes at Aleph's Dhaka facility, leadership masterclasses for agency owners and senior leaders, and the co-publication of a bi-annual State of Digital Advertising in Bangladesh report.
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