Dhaka Mass Transit Company Limited (DMTCL) and Annex Communications Ltd. signed an agreement at the DMTCL office in Uttara's Diabari in Dhaka on Monday. Dhaka Mass Transit Company Limited (DMTCL) has entered into an agreement with Annex Communications Ltd. to provide advertising opportunities within the Metro Rail system.
The partnership will allow brands to secure advertising spaces across various locations within the Metro Rail.
Khondaker Ehteshamul Kabir, Company Secretary (Additional Charge) of DMTCL, and Sharif Sabbir, Director of Annex Communications, a leading advertising agency, signed the agreement at the DMTCL office in Uttara's Diabari in Dhaka on Monday, says a press statement.
The collaboration offers brands a unique platform to reach a wide and diverse audience as a large number of people commute via metro rail every day.
With DMTCL's expanding network and Annex Communications Ltd's experience in advertising, the collaboration will create new opportunities for businesses and add value to the commuter experience.
From DMTCL, Faruque Ahmed, Managing Director; Brig. Gen (Retd.) Md. Abdul Wohab, Project Director; A.K.M. Khairul Alam, Director (Administration); and from Annex Communication, Mahmudur Rahman, Chairman; Saidul Amin, Adviser; Sahin Sarker, Chief Accounts & Finance Officer; and Abu Sayed Md Mobin, Deputy General Manager Operations; were present at the signing ceremony.
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