Berger Paints Bangladesh Limited has announced the inclusion of female painters in its Express Painting service offered through Berger Experience Zone, says a press release.
This initiative expands the company's commitment to providing a professional, fast, and clean painting experience for its customers.
The addition of female painters aims to offer a new level of comfort and convenience. Their presence may provide an enhanced sense of ease for families, particularly women and children, during home painting projects. This initiative brings a fresh perspective to the industry and introduces customer-centric innovation.
This service is part of a wider effort by Berger to empower women in non-traditional professions. The female painters are graduates of the company's dedicated training initiative facilitated by Berger Training Institute (BTI) in collaboration with National Skill Development Authority (NSDA).
This programme has received recognition, including the SDG Brand Champion Awards, for its work in championing diversity and expanding professional opportunities for women in 2024.
"We are focused on continuously improving the customer experience by providing more options and greater flexibility," said Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited. "By training and including women in our painting workforce, we are meeting the evolving needs of our customers while also supporting a positive change that helps to break industry stereotypes."
This new service provides homeowners with more choices while supporting an initiative that empowers women in the workforce.
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