Rupali Chohowdhury, managing director of Berger Paints (at the centre), and Mahbubur Rahman, ICCB president (on her right), attend an exhibition organised by Berger on Friday along with other corporate leaders. Berger Paints Bangladesh recently unveiled "Hariye Giyechhi by Berger Illusions", an immersive illusions exhibition.
The exhibition, celebrating imagination, creativity, and the impact of interior design on wellbeing, was launched at Aloki convention centre in Dhaka at 6:30 PM on Friday, according to a press release.
At the core of the exhibition were exclusive "Berger Illusions", co-created with three renowned creative personalities -- architect and actor Aupee Karim; fashion designer Sarah Karim; and musician and artist Arnob. The showcased illusions demonstrated how artistic paint-based designs go beyond flat colours to create immersive interiors that inspire imagination and positively influence mood and mental wellbeing.
The event was attended by high-ranking government officials and corporate leaders, in the presence of Rupali Chowdhury, managing director; AKM Sadeque Nawaj, chief business officer; Salahuddin Tarek, chief marketing officer of Berger Paints Bangladesh Limited.
The campaign title "Hariye Giyechhi" reflects the idea of getting lost in imagination and thought -- a creative state that Berger believes enhances emotional balance and productivity through thoughtfully designed interiors.
Speaking at the event, Rupali Chowdhury said, "Through 'HariyeGiyechhi', Berger continues its journey of redefining paint beyond surfaces. We believe well-designed interiors have the power to uplift the mind, inspire creativity, and enrich everyday living."
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