BRAC Bank recently organised a series of customer engagement programmes with remittance beneficiaries in multiple districts across the country. BRAC Bank has recently organised a series of engagement programmes with remittance beneficiaries across the country, according to a statement.
The sessions, held in Sunamganj, Brahmanbaria, Narsingdi, Chandpur, Sylhet and Cumilla, were part of the bank's ongoing efforts to promote its Probashi Banking services.
These initiatives are aimed at educating beneficiaries in the effective utilisation of remittance funds sent by their expatriate family members and raising awareness about the advantages of formal and legal remittance channels.
During these sessions, participants were introduced to the features and benefits of BRAC Bank's 'Probashi Poribar' and 'TARA Probashi Poribar' accounts.
The importance of sending remittances through legal channels, as opposed to informal methods like hundi, was emphasised. Customers were also informed about how to maximise their foreign currency income and avoid the risks associated with informal money transfer systems.
The events witnessed enthusiastic participation and appreciation, resulting in hundreds of new accounts being opened. Participants expressed strong interest in BRAC Bank's digital innovations, such as Astha app, SME Shabolombi Loan, and other remittance-focused services tailored to their needs.
Commenting on these initiatives, Md. Shaheen Iqbal CFA, deputy managing director and head of treasury and financial institutions, said, "Our priority is to accelerate remittance inflow in the country by providing remittance beneficiaries with the best banking services. We have tailored our banking services in a way that will not only increase remittance inflow but also encourage customers to use banking channels instead of illegal ones."
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