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Search date: 15-05-2025 Return to current date: Click here

BRAC Bank, VisionSpring eye care to reach 61,500

FE DESK | May 15, 2025 00:00:00


A partnership of BRAC Bank and VisionSpring to screen the vision of workforce groups and communities requiring eye care will reach 61,500 individuals by the end of 2025, with 40 per cent of the target group already covered.

More than 80 per cent of those, who have already received glasses, are first-time wearers, according to a statement.

The beneficiary groups and communities of the partnership include factory workers employed by BRAC Bank's SME and corporate clients, and the bank's own executive and non-executive employees.

Early findings show that 32 per cent who already had their eyes screened require eyeglasses.

Ella Gudwin, chief executive officer of VisionSpring Global, met with Selim R. F. Hussain, managing director and CEO of BRAC Bank, at the bank's head office on Sunday, May 4, to exchange insights and identify potential pathways for BRAC Bank's flagship CSR initiative, 'Aporajeyo Ami'.

The leaders exchanged ideas on reaching communities and workforce groups with limited access to eye health services, acknowledging the potential of vision care to support economic inclusion.

"Access to clear vision is not just a health intervention-an economic enabler, a cultural shift. Through this win-win CSR initiative with VisionSpring, we are unlocking human potential at scale," said Selim R. F. Hussain, MD & CEO of BRAC Bank.

Emphasising the shared purpose, Ella Gudwin said, "BRAC Bank exemplifies what it means to be a strategic, corporate changemaker. Together, we are proving that vision correction can be a lever for well-being, sustainable development and economic inclusion. We invite others to join us in creating a clear vision Bangladesh."


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