HSBC exceeding expectations everyday

The Hongkong and Shanghai Banking Corporation (HSBC) in Bangladesh celebrated International Customer Service Week from 5 October to 8 October 2020.

The Bank hosted a webinar on Sunday in the presence of customers and employees to wrap up the week of celebrations and also discuss the changed landscape of customer service in presence of industry experts under the name 'The transformed landscape of Customer Service to thrive in the New Normal'.

Customer Service Week is an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. The bank is taking forward its customer experience initiative under the campaign 'Exceeding Expectations Everyday' and has embedded it as a way of life for every element that the bank offers for its customers.

Selected customers shared their experience of banking with HSBC and their expert knowledge on the changed role and landscape of customer service during the webinar including, Shehzad Munim, Managing Director, British American Tobacco Bangladesh; Mohammad Zaved Akhtar, VP Transformation and Growth,Unilever South Asia;SIHM Musfiqur Rahman, Country Manager, Haychem Bangladesh Ltd; Kamal Ahammad, Head of Finance & Operation, Marks & Spencer; Kazi Ali Imam, Head of Shipping And Maritime Department, Canadian University of Bangladesh and Shahnaz Pervin, Proprietor M/S S. K. Associate.

During his opening remarks, Md. Mahbub ur Rahman, Chief Executive Officer, HSBC Bangladesh mentioned, "Putting customers at the heart of what we do underpins our business, and how we put it into action is key. When we get it right, we help improve the lives of our customers and the communities we live in. We are honoured to be the bank of choice for individuals who value international connectivity, safety and security."

While closing the webinar, Ahmed Saiful Islam, Country Head of Wealth and Personal Banking mentioned 'Customer experience is at the centre of what we offer at HSBC. Starting from designing our products and propositions to serving those to our customers, customer experience is an essential element that we consider. Everyone at HSBC is committed to go an extra mile to offer superior service to exceed customer expectations every day.Our team is up-skilled regularly to value the importance of customer service for which we have three principles: treat me like you know me, make it easy for me, earn & keep my trust.