A two-step approach was devised and swiftly executed by The Premier Bank Limited to implement the directive of Prime Minister on mandatory use of masks.
The first step was designed to raise awareness on the issue, which was done through developing related communication materials and distributing through the company website, multiple social media channels and YouTube.
The second step was designed to ensure the offline implementation of the directive throughout every nook and cranny of The Premier Bank Limited. Starting with customer facing avenues such as the branches and then the sub-branches, the corporate office also saw messages through desktop screens, screensavers, door stickers, x-stands and cut-outs.
"The Premier Bank Limited firmly believes in putting the safety and health of their customers first. They went a step further and have started providing free standardized masks to all customers to further remind them of the safety rules outlined by the government and Prime Minister. This initiative was highly appreciated by customers who also share the same concern of ensuring safety while conducting business," said a statement.
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