Singer launches sales campaign ahead of FIFA World Cup

Consumer electronics and home appliances brand Singer Monday launched a two-month campaign, targeting the upcoming FIFA World Cup 2018 in Russia.

Singer Bangladesh chairman Gavin J Walker opened the campaign styled 'SINGER -Late Korlei Hobe Deri, Bishwa Cupe Ek Hajar LED TV Free' at a city hotel.

Managing director and CEO MHM Fairoz also spoke on the occasion, saying: "Singer has become a synonym of 'trusted international brand' as we always deliver what we promise.''

Some of the companies promise, but do not deliver, he added. The campaign is expected to end on July 15.

A total of 1,000 LED or Smart TV buyers will get their TVs absolutely free under the campaign. To win the TV free, a buyer has to send a SMS to 6969. During this campaign, Singer will also offer cash discount upto Tk 8,500 on TVs.

Besides, interest-free six-month instalments, free wireless keyboard with specific models of Singer smart TVs, free router with specific models of Singer smart TVs and three years full warranty on all Singer TVs have been offered.

Sales director (retail) Mokbulla Huda Chowdhury, director (wholesale operations) Kazi Rafiqul Islam, marketing director Vajira Tennakoon and general manager (corporate sales) Ashgar Hossain and other high officials, among others, attended the function.

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