Nestle steps up infant formula damage limitation with CEO video apology

Nestle's CEO has issued a video apology for the recall of some batches of the company's infant nutrition products in dozens of countries as the Swiss consumer goods giant stepped up its damage-limitation measures, reports bdnews24.com.

The recall could threaten Nestle's strong position in China and other large markets for infant formula, thrusting CEO Philipp Navratil into crisis-management mode within a few months of being appointed to revitalise the multinational after a period of management turmoil. At least 53 countries across Europe, the Americas, Asia and Africa have issued health warnings over infant formulas recalled by Nestle because of possible contamination with cereulide, a toxin that can cause nausea and vomiting.

Nestle shares, which have fallen by about 4 per cent since the recall began in January, rose by 0.6 per cent on Wednesday.

Navratil, who is seeking to revive growth through a portfolio review, apologised for the "worry and disruption" the recall caused for parents, caregivers and other customers.