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Samsung opens its biggest store of world in India

September 12, 2018 00:00:00


MUMBAI, Sept 11 (Reuters): Samsung Electronics Co Ltd opened its biggest mobile store in the world in India on Tuesday as it tries to take pole position in the world's second-biggest smartphone market amid fierce competition from Chinese brands.

The South Korean tech giant's roughly 33,000 square foot (3,000 square metre) store in the southern tech hub of Bengaluru will help it extend its lead in India over global rival Apple Inc, which has yet to open any flagship stores in the country.

India, which boasts more than a billion wireless connections, presents a lucrative opportunity for smartphone makers to expand beyond China and the United States where growth has slowed.


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