Aixon fully integrated with messaging platforms LINE, says Appier

TAIPEI, Taiwan, Apr 10: Appier, an artificial intelligence (AI) company, announced today that Aixon, its AI-powered data intelligence solution, is now fully integrated with one of the largest messaging platforms in Asia, LINE, according to Media OutReach.

The integration enables organisations using LINE Business Connect, a service for corporate clients that provides an API allowing access to various LINE account features, to generate powerful AI-driven insights into their followers and reach out to them with highly targeted marketing messages.

Aixon does this through its powerful predictive audience segmentation capabilities.

Appier also published its 2017 Digital Consumer Behaviour Report on Tuesday, providing a roadmap for marketers looking to make sense out of a consumer journey that is fragmented today by multi-device ownership.

The report is based on analysis of over 5.0 trillion (five lakh crore) data points from Appier-run marketing campaigns across Asia in 2017, according to Media OutReach.

It examines device usage online by time of day and during the week and segmented the data by country, gender, age group and industry vertical. These AI-driven insights provide a clearer picture for marketers and help them understand the fragmented consumer journey of their customers in Asia.