bKash, the country's largest mobile financial service provider, won a total of 16 awards for advertising and creative communications, including three gold medals, at the 'Commward 2024' organised by Bangladesh Brand Forum, says a press release.
Last year, bKash won a total of seven awards including three gold medals in Commward2023.
This year, bKash's 'Amar Bikash Thekay Ke' campaign won a gold, two silver and one bronze medals in different categories.
'Premer bKash' won a gold, a silver and three bronze medals, 'Probashider Antarer Gaan' won a gold medal, and another campaign on MFS awareness bagged two silver and one bronze medals.
Besides, 'bKash Pay Later', 'bKash Thakte Cash Kan', and 'Desher Jonno Kaj Kori' campaigns each won a bronze medal. All these awards were won by bKash and its creative agencies including MediaCom, X - Integrated Marketing Agency, Bread and Butter, Indie Reels and FCB Bitopi.
The award programme is an initiative by Bangladesh Brand Forum (BBF), being organised since 2009, to recognise the excellence and effectiveness of creative communication by local creative agencies that reach out to consumers.
A total of 1,380 nominations from different companies were submitted this year in 26 categories, of which 146 advertisements and creative campaigns were recognised in the Commward 2024.
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