bKash, the leading mobile financial services (MFS) provider in the country, bagged 12 awards at the Digital Marketing Award 2024. Of these, bKash secured 7 awards directly, while its partner organisations won the remaining accolades.
The awards included 3 silver and 9 bronze awards, says a statement.
The awards were presented at the 8th edition of the 'Digital Marketing Award,' hosted by the Bangladesh Brand Forum (BBF) at a city hotel recently. This year, 74 digital campaigns were recognized across 24 categories.
bKash won silver award in three categories -- 'Best use of TikTok', 'Best Video' and 'Best Use of Search'.
Besides, bKash won nine bronze awards in the 'Best use of Instagram', 'Best use of Integrated Digital Campaign', 'Best Use of User Community Platform/ New Platforms/ Own Platforms', 'Best Content Marketing', 'Best Use of Influencer', 'Best Use of User Community Platform/ New Platforms/ Own Platforms', 'Best Use of TikTok', 'Best Content Marketing' and 'Best Video' categories.
The partner organisations of bKash in the award-winning campaigns were Mediacom, FCB Bitopi and BnB.
Every year, the best marketing campaigns in the country are selected in various categories at the Digital Marketing Award. A jury panel comprising prominent corporate and marketing professionals from different sectors conducts the selection process in two steps -- 'Short Listing' and 'Grand Jury' - to determine the winners.
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