FASTBOOKING joins hands with Serenata to boost hotel's direct booking

SINGAPORE, Apr 10: FASTBOOKING and Serenata join forces to enhance hotel's direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified traffic to the hotels' website, says a Media OutReach release.

According to tnooz.com, the new guest acquisition cost for hotels vary by property but typically ranged from 15-20 per cent of room revenue, and industry figures indicate that the cost of customer retention is five times lower than acquiring a new customer.

With the importance of guests' retention and the battle for direct bookings, hotels are now re-evaluating and enhancing this infrastructure to take advantage of the efficiencies of digital communications to influence future booking behaviour.

"It is an honour to be partnering with FASTBOOKING. The seamless solution will empower hoteliers to deepen customer relationships and fuel loyalty throughout the customer lifetime journey.," said Dieter Dirnberger, CEO of Serenata.