France was an unlikely choice of location for Mark Heath's new start-up, given that the American's mastery of the French language is, by his own cheerful admission, "atrocious".
But the fast-talking New Yorker is among a growing crowd of British and American entrepreneurs drawn to France by an optimistic mood under President Emmanuel Macron and political worries at home, reports AFP.
"Every man has two countries -- his own and France," said Heath, quoting his favourite old expression. "That saying has new wind in it these days, especially with the way things are going geopolitically."
Heath is set to launch his company Talaria at Station F, the cavernous Parisian train depot that has been transformed into the world's biggest start-up hub.
The 35-year-old fell in love with France while serving a NATO stint with the US air force. He enrolled in a French business school last year, and is now developing a telecoms cable for financial markets.
Aside from wanting to learn French, he picked Paris over Silicon Valley because of a tech scene fast becoming one of the most exciting in Europe.
Anglophone entrepreneurs have long regarded France with trepidation, not least because other European countries were seen as happier to do business in English.
Yet Station F took more applications from US and UK start-ups last year than any other countries, surprising even its director Roxanne Varza.
"What we're starting to realise is that it may also be the political climate that is making these start-ups look for a new place," said Varza, herself an American.
President Donald Trump's anti-immigration tirades have rattled start-ups reliant on international talent, she said, while some British firms are grasping for a European foothold as Brexit looms.
A vast glass and concrete structure filled with modern art and MacBooks, Station F is emblematic of Macron's vision for a dynamic new France.
Funded by telecoms billionaire Xavier Niel, the 3,000-desk "campus" opened in June shortly after Macron's election, with Facebook and Microsoft among companies nurturing its start-ups.
Macron has said he wants France itself to "think and move like a start-up", swiftly moving to reform its complex labour regulations.
