BEIJING, Sept 06 (Reuters): ByteDance founder Zhang Yiming has long positioned himself as a global internet entrepreneur, largely eschewing Chinese government involvement, but US demands to sell his crown jewel TikTok are testing the boundaries with Beijing.
A year ago, ByteDance was approached by the Chinese government with offers of help when TikTok, a short-video app with a huge following among young people globally, faced political heat in India, a source familiar with the situation told Reuters. But the company sent only mid-level staff to meet with government officials, signalling that the company wanted to go it alone.
The 38-year-old Zhang, who has trodden a different path to other high-profile Chinese tech tycoons, shifted tack in August when President Donald Trump threatened to ban TikTok in the United States unless it was sold to a US firm.
Zhang's team sought a meeting on his behalf with China's ambassador in Washington, Cui Tiankai, two sources familiar with the matter said.
While Zhang was only hoping for an informal chat with Cui to seek advice, his approach was seen as a turning point, government and industry sources told Reuters.
The embassy directed the ByteDance team to the foreign ministry in Beijing. Although no further talks took place, and Cui and Zhang did not speak, the Chinese government interpreted the approach as a signal that ByteDance was open to assistance.
China entered the fray on August 28, by revising a tech export control list that experts said would give them regulatory oversight over any TikTok deal. Reuters could not determine if Beijing's interpretation of Zhang's approach and the Chinese government move were linked.
One of the sources said that by standing up for ByteDance, Beijing wanted to demonstrate to private companies caught in the crossfire of China-US strategic competition that the country is firmly behind them.
"We want to show all other countries that this is what the Chinese government will do if you bully any of our companies, so don't follow what the US is doing," the source said.
The diplomatic dance taking place around TikTok follows years of acrimony between Washington and Beijing over the role of China's Huawei Technologies [HWT.UL], which the US has alleged is effectively a Trojan horse for Chinese espionage. Huawei and Beijing have repeatedly denied any such activity.
Asked about its engagement with ByteDance, a Chinese foreign ministry spokesman said he was not aware of the specifics of the situation, adding that the United States was over-generalising the concept of national security and abusing its power.
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