After securing the top place in local market of electronic products, Walton, a leading vertically-integrated manufacturer of the country, eyes to strengthen its position in international market.
To achieve the target, the Bangladeshi brand is exporting its electronic products to more than 20 countries across Asia, Middle-East and Africa, reports UNB.
However, Walton now eyes to expand its market in European countries for which it has taken massive initiatives.
The company opened its offices in different European countries including Germany and the United Kingdom along with showcasing its products and service in international trade fairs.
In its latest initiative of targeting the European market expansion, Walton took part in Chillventa International Trade Fair in Germany held on October16-18 at Nuremberg Exhibition Centre where manufacturers of refrigerator, air conditioner, ventilation and heat pumps around the world showcased their products and services.
First organised under the name of 'Chillventa' in 2008, the fair is now one of the most important events and is held in every two years.
A total of 981 exhibitors showcased their products in the last event in 2016. As many as 63 per cent of the visitors came to the exposition from European Union, 17 per cent from the rest of Europe, 15 per cent from Australia, Asia and Africa, and 6.0 per cent from America.
On the other hand 93 per cent of the exhibitors made new business connections.
Walton was the first and lone Bangladeshi company to join the fair.
Imtiaz Ahmed, Bangladesh's Ambassador to Germany and Dr. Syed Masum Ahmed Choudhury, Commercial Counsellor of the Bangladesh Embassy, visited Walton stall at Chillventa Fair on its opening day.
They welcomed Walton in European market and praised the company for manufacturing and exporting high tech products and parts.
