Walton fridge unveils 15 new models to expand global footprint

Bangladesh's leading electronics manufacturer Walton has unveiled 15 new models of refrigerators and freezers, aiming to strengthen its presence on international markets and reinforce its position as a global brand.

The new lineup-introduced under the "Global Innovation Series"-features a wide range of products, including premium side-by-side multimedia display featured smart refrigerators, water dispenser-equipped models, non-frost units, top-mount refrigerators, solar-powered chest freezers, vertical freezers, minibar fridges, beverage coolers and ice cream freezers.

The products were officially launched globally at the "Walton Mega Launch" held at the company's corporate office in the capital on Saturday, with participation from local officials and international business partners joining virtually from Asia, the Middle East, Africa and Europe.

Among the attendees were Walton Refrigerator's Brand Ambassador Bidya Sinha Saha Mim, Chief Business Officer Md Tahsinul Haque, Head of Research and Innovation Centre Azmal Ferdous Bappi, Walton's Chief Marketing Officer Zoheb Ahmed, Walton's business partner in India Sonjoy Saha and other senior officials of the company.

Speaking at the event, Md Tahsinul Haque said Walton has already expanded its export footprint to more than 55 countries while maintaining a dominant position in the domestic market.

"Our goal is to establish Walton as one of the world's leading global electronics brands by expanding our presence to over 100 countries," he said.

The flagship product of the new lineup is a 629-litre side-by-side smart refrigerator featuring a 32-inch Magic Mirror multimedia display.

The model functions as a smart lifestyle device, allowing users to browse the internet, watch YouTube content and access online shopping platforms directly from the refrigerator interface.

The model also includes advanced features such as Magic Mirror technology, AI Doctor, turbo cooling and 8-in-1 convertible mode, along with MSO Plus inverter technology and separate cooling control to ensure energy efficiency and prolonged freshness of food.