bKash partners with Visa to offer wallet load facility through cards

bKash, a mobile financial service provider, has partnered with Visa, the global leader in payments technology, to enable the loading of bKash wallets through Visa cards by 'Add Money' service. Soon, millions of bKash customers will be able to load their wallets using Visa debit and credit cards and pay for their daily purchases, said a statement.

TR Ramachandran, Group Country Manager, India and South Asia of Visa; Ali Reza Iftekhar, Managing Director and CEO of EBL and Kamal Quadir, CEO of bKash; exchanged the agreement at a simple ceremony at bKash head office on Sunday.

Soumya Basu, Director, Business Development Leader, South Asia, Visa; M. Khorshed Anowar, Head of Retail and SME Banking of EBL and Mizanur Rashid, Chief Commercial Officer of bKash were also present there along with other high officials.

With this partnership, customers can log in to their bKash app and link their Visa card credentials to the wallet to add money using Visa cards. With this 'always on' service, bKash customers can experience a seamless and secure way of funding bKash wallets. Eastern Bank Ltd (EBL) will provide the technological support for this service and ensure interconnectivity between Visa and bKash for other services as well.

Over the coming months, Visa will also enable bKash customers to pay their Visa credit card bills through the bKash App. A first-of-its-kind service, this will ensure a hassle-free, fast, secure and reliable experience for the growing number of users adopting Mobile Financial Services in Bangladesh.