Microsoft appoints new GM for Southeast Asia

Microsoft has appointed Sook Hoon Cheah as the General Manager for the Southeast Asia New Markets within Asia Pacific, said a statement.

She is responsible for accelerating customers' digital transformation in the region and scaling the partner ecosystem across Bangladesh, Bhutan, Brunei, Cambodia, Laos, Maldives, Myanmar, Nepal and Sri Lanka.

'I'm excited about this role, given the significant untapped opportunities in the Southeast Asia New Markets, their eagerness to go to cloud and become digital economies. My experiences in emerging markets, emerging technologies and small and medium enterprises across Asia Pacific gives me a unique view on how we, as a community, can work together," said Sook Hoon.

" I'm looking forward to work with the teams to increase the skills capabilities, the technological infrastructure and drive national growth in the Southeast Asia New Markets. With digital transformation expected to bolster the Asia Pacific GDP with more than USD 1 trillion by 2021, I'm focused on growing a sustainable partner eco system in the region, and I know that my experiences working on channel enablement programs and small and medium enterprises will be key to move the economic needle in these markets,' Sook Hoon added.