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Ispahani top beverage brand: Study

FE Desk | May 23, 2018 00:00:00


Ispahani continues to be the top beverage brand in Bangladesh, according to a recent study by Kantar Worldpanel, a Spain-based firm that deals in consumer knowledge and insights based on continuous consumer panels.

Kantar Worldpanel published its study ‘Brand Footprint 2018’ on May 16, says a press statement.

Ispahani dominates the beverage category in Bangladesh while other major brands in this category include 7-UP, Coca-Cola and Brooke Bond.

Ispahani prides itself on quality and has achieved a very high degree of customer satisfaction.

It is still dedicated to ensuring that consumers enjoy a fresh, aromatic and exquisite tasting tea.

Brand Footprint data was collected over the 52-week period between November 2016 and October 2017.

The complete ranking comprises over 200 FMCG categories tracked around the world by Kantar Worldpanel across the beverages, food, health and beauty and home care products.


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