LONDON, June 14 (AFP): Purveyors of TVs, tourism and takeaway meals are banking on a World Cup bonanza while bosses strive to avert a four-yearly wave of worker absenteeism.
As football's flagship tournament kicks off in Russia, businesses around the world are looking either to cash in or find creative ways to stop productivity plummeting.
Fan passion runs high well beyond the game's traditional power centres of Europe and Latin America, underlining the potential benefits as well as pitfalls for companies.
With a record four Arab countries having qualified, including Liverpool striker Mohamed Salah's Egypt, one survey released this week said 92 per cent of employees in the region plan to watch at least some of the tournament -- including a quarter who intend to secretly follow it by live-stream while at work.
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