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Lack of proper marketing policy hinders dairy sector’s flourishment

July 02, 2018 00:00:00


RAJSHAHI, July 01 (BSS): A business-friendly atmosphere can be the crucial means of boosting dairy milk production coupled with eradicating the existing protein deficiency in Rajshahi region.

Prof Jalal Uddin Sarder of Department of Veterinary and Animal Sciences of Rajshahi University said the region has enormous prospects of flourishing the dairy sector together with milk production.

He said marginal and medium dairy farmers in the city and its outskirts need proper milk marketing scope for making their business profitable and sustainable together with boosting the dairy sector.

"I have to face an embarrassing situation frequently when I failed to sell my regular produced milk," said Golam Rahid, a dairy farmer of Assam Colony area in the city, while talking to the news agency.

He started his business after purchasing a cow at a cost of Tk 10,000 in 1990. Now, he has 15 cows producing 120 litres of milk every day.

Amidst arrangement of high yielding and high breeding cows, milk production has been enhanced to a great extent.

He rushes to locals' doorsteps for selling his produce as there is no any specific selling point in the city.

Golam Rahid said dairy farming has now become expensive in the wake of price-hiking of cow's feed items, medicines and other requisite inputs.

After struggling for survival many frustrated farmers closed their business due to financial hardship.

But, their cow-sheds and other infrastructures remained empty till now in intact condition. Mainly, they abandoned their business due to lack of marketing facilities. Some others are now operating their business with multiple problems.

Artificial insemination of cows is gaining popularity in the region following significant achievement in improving the breeding system.

Artificial insemination is a process of collecting sperm cells from a male animal and manually depositing them into the reproductive tract of a female.

By dint of cross breeding the cows are giving milk 10 times more than the previous record, added Golam Rahid.

"Basically, I was bound to shut down my business due to various reasons including lack of marketing scope," said Zuber Mian, also a dairy farmer, who shut down his venture around six months back.

Masudul Haque, another dairy farmer, said there were more than 30,000 small and marginal dairy farms in the region around 20 years back, but the number has been reduced at present.


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