AI as a strategic partner

"From ancient times to the present day, humans have been conducting economic activities through the exchange of goods and services. Over time, this practice has taken on a more modern form and today, with the help of artificial intelligence, trade has become faster, more efficient and more innovative." In today's business world, artificial intelligence is not just a tool, it is a strategic partner that is playing a vital role in various areas of business, from decision-making to human resource management.

Although artificial intelligence is traditionally considered a technology, it is now playing a significant role in determining business strategies. It is capable of analyzing large amounts of data during decision-making and by using chatbot systems in customer service, organisations are able to provide personalised services. This is resulting in increased customer satisfaction and trust. In addition, this intelligence is reducing costs and increasing operational efficiency through automation.

However, the use of this AI in online platforms in our country is inevitable. Bkash is using this AI to detect its fake transactions, even a good business platform like Daraz is helping the customer select products according to their preferences. Again, various banks are able to provide 24/7 services through the use of AI.

All things considered, AI is not just a tool, but a strategic force for business. Even if used wisely and efficiently, it will be possible to stay ahead of the curve in the future.

Mohammed Jarjish Karim Santo

mohammed.santo@northsouth.edu