When a group of people meet to generate new ideas on an area of common interest, the situation can be called brainstorming which employs the group members' interest, time and efforts to go deep into a topic. People are able to think more freely and move into new areas of thought to create numerous new ideas and solutions.
A human being can think of this as naturally logical and can think of it as a process of following logical rules which stimulate his/her mind to think of a problem from a number of angles. Naturally, there are techniques and environments which suit certain people better than others but brainstorming is flexible enough to be able to suit everyone. Brainstorming is a process whereby writers come up with ideas to write about. Doing any work without a little brainstorming means doing it without any preparation. Brainstorming helps someone to think out of the box.
So, to find out a real and innovative solution, brainstorming is a must. There are generally four reasons that people turn to brainstorming such as -(i) when new ideas become essential, (ii) when there is a problem to solve, (iii) when they are looking to improve creative thinking, and (iv)when working together in a team becomes important. While it can sometimes create more problems than it solves by encouraging social loafing and rewarding some personalities over others, there are times when a team has to get together and come up with ideas. Free writing, listing, clustering and mapping are the useful techniques to do brainstorming. But no matter which technique one uses, there are really two essential steps to the brainstorming process. These are - (i) general ideas, and (ii) deciding on which ideas are good and which ones are not useful.
Brainstorming isn't reserved for groups of people, though that's how most of us think of. There are times when you are on your own and need to generate ideas and solve problems. Association is a powerful way to get past typical thinking and to get out of the rut. We generally come up with ideas that are obvious at first, and associative brainstorming is a good way to artificially force you past that point instead of hours of work. Start the brainstorming but set a time limit. When the time is up, have your team members exchange what they were working on with another member.
When you're marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn't easily controlled and often fresh ideas are hard to find. When you're trying to come up with effective marketing campaigns, advertisements or slogans, brainstorming can help you get the creative juices flowing. One major advantage of brainstorming is that it requires us to think critically to solve a certain problem or create something innovative. The more we brainstorm, the better we become in encountering a problem.
When we need to be creative, our own brain can become our worst enemy. That's because creative thoughts may get jumbled, preventing us from thinking them clearly. We may also come up with a vague idea, but often find ourselves unable to get the idea to take a definite shape. Brainstorming requires us to pull the jumbled up ideas from our head and get them out. Seeing or discussing these ideas can help you find something innovative.
When you practise brainstorming as a group, you take team ownership of a campaign, product or event. Groups that practise brainstorming together may also learn how to work together better.
The writer works in BRAC Education Programme. [email protected]
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